Project developed for Appoe. They created a company and needed a brand and digital presence. We at the studio were responsible for all the market research for brand name creation, brand voice, logo and visual key. In addition it was made a relatively simple site for the company to start operations
As a company that works with sustainability, our biggest challenge was to create a name that would avoid terms referring to the word sustainable in a way that is not cliché and in the creation of the logo avoid using traditional colors of the segment, which are the different tones of green.
The site should be One Page, requested by the customer due to the ˜VERDA˜ that would be invested and to gain time in launching the operations of the company. But even so, we fled from the traditional One Page and managed to create something different for the business segment of the company Cycle.